James Lanyon

With over 25 years in the action sports/fashion industry, Lanyon isn’t new to the biz but still has the keen enthusiasm that he started his journey with back in the 90’s. He cut his teeth, and caught the bug, working shop in the heart of Melbourne’s CBD. All these years later, and now at the helm of Easey Street Group, Lanyon has perfected the formula for pairing the industry of board sports with the lifestyle he loves to chase after. From the beach to the bar, Lanyon and his partner Grayson know how to throw down.

“If you’re going to sell it you better be living it.”

Such has been the formula from the beginning, two parts business, one part fun. If Lanyon isn’t holding court at Easey Street Group it’s a good bet he’s hip deep in powder or there’s a glassy, double up going off just a short drive away. Sharply focused on continually raising the bar for what one should expect from a showroom experience and how they can continue to grow and give back to the community that has embraced them so well, Lanyon is stoked about the future of Easey Street Group.