Louise Lanyon

James Lanyon must be doing something right. Not only did he get the uber-chic fashion agency St. Josephine to come in and add even more depth to Easey St Group’s style coffers but he got its founder, Louise Lanyon to tie the knot with him in 2012. Louise, who’s street cred for fashion forecasting is second to none, has built a reputation over the last ten years based on a keen eye and her trademark professionalism. Now, with St. Josephine as a vehicle, she is managing brands that reflect her own personal style.

“It’s about how you bring it all together, how you build a look. Helping buyers build their offer for the season, that’s exciting to me.”

A gifted purveyor of design elements from industrial to European to romantic, and harboring a distinct love of clean lined decadence blended into old-world bohemian, Louise has become one of the many talents driving Melbourne’s vibrant fashion scene.

St Josephine is a hub for fashion, plain and simple.

St Josephine is a contemporary fashion sales agency based in Melbourne, Australia. Liaising closely with designers, from up-and-coming labels to more established brands, we work tirelessly to make sure your label is effectively represented in the marketplace. Thriving on close client relationships & long-term arrangements, we offer national sales & brand management representation, through to creating & delivering specialised sales strategies. Working with labels both in Australia & abroad, St Josephine exists to pave the way to longevity for you, by translating your vision, passion & talent to the showroom.